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LucyLovesThis is a small design studio in Brixton, South London, set up by book cover designer Lucy Stephens.

Lucy hand-draws designs inspired by things she loves; and she really loves type. As a designer in the publishing industry Lucy was able to let that obsession flourish and it pervades her work. Her products all use type in one way or another, be it to create a map or simply in the detail of one letter.

The brand is best known for its London alphabet. These artworks are made up intricate illustrations of landmarks, arranged to create the first letter of different areas of London. The range began with the Brixton “B” and was so popular that a whole alphabet followed. The areas were chosen based on demand, sometimes with multiple requests for each letter, and much of the content was crowd-sourced from the LucyLovesThis blog.

Lucy’s products have been stocked in high street stores including Liberty, Fenwicks and Waterstones, many British boutiques, major online outlets and have been sold all over the world. Lucy has worked on commissions for Waitrose, Joseph Joseph and Random House. Her products have been featured on several TV shows including Made in Chelsea, Liberty of London and The Great Interior Design Challenge.

All products are made and printed in Britain





What our customers say:

"Bought as a wedding present for a family member getting married in Greenwich. Delighted with the quality of the print and very happy with overall speedy service"

"WOW! It was a gift to my partner to celebrate his 40th - he is leaving camden soon and just loved it! I did too!!"

"Such cute bags, bought two for two of my best friends who live in London - their names are Lizzy and Lisa...perfect gifts for them! Big fan of this shop, beautiful work :)"

"Bought as a gift and my friend said she intended to frame it as art! I should have bought the print instead of the tea towel!! Thanks - beautiful item"

"Completely wonderful! Really quick delivery and amazing work - thanks so much Lucy, my Tooting dwelling friend was thrilled with it"

"I bought the Brixton print for my boyfriend for Xmas and was so impressed by the quality and fast service that I ordered the Camden print for him for Valentines Day. Excellent product, well priced and was a big hit when received! Thank you"

"Really imaginative and creative design. It was a present for a friend and she loved it!"

"Looked amazing and was delivered very quickly!"

"A gorgeous tea towel. Will be a little sad to give it to my friend but I know she will love it!"

"Perfect ! I love it ! Very fast shipment ! Amis français, je vous recommande LucyLovesThis !"

"Lovely print, excellent quality. Delivered quickly to the US"

"Love Love Love this print, such a great idea and it was an amazing gift, thank you so much, great seller"

"Nice print, was nicely wrapped and arrived in perfect condition. Thank you!"